We have been into dog management for almost 3 decades and one thing that we have learned along the way, when using different products, is to use the "per day per dog cost" of analyzing the dollar value of any product at our Labrador kennel and training facilities.
Many a times the same supplement is packaged by different companies. One company might dilute the product and offer it at less strength or potency; another brand will pack fewer quantities in the same size container. Pricing can also be misleading and confusing, so can the advertising on the labels be misleading. Although there are laws that govern all types of advertising and packaging, there are just as many loopholes for the slick marketing types to take advantage of.
Sometimes a seemingly great deal is offered, but upon close scrutiny a different story emerges. Here are a few cases we'll use as examples;
Product B. had 50 pills @ $7.00 Product C. had 60 pills at $7.20 the cost analysis for the 3 brands comes out like this. A. .13 a day B. .14 a day C. .12 a day The interesting thing about this case was that the "B" product was advertised as being on "sale". It actually cost more per pill than the other two brands.
Of course other considerations must be taken when buying any supplement, besides potency, quantities and sizes, of paramount importance is the quality of the supplement. Read the label to determine what sources were used to derive at the nutrient or supplement. Also what preservatives where used, and what additives are part of the total product. Many companies will add inexpensive fillers to create a large quantity. Fillers such as wheat, corn, soy, rice, oats and other grains are relatively cheap to package and to keep fresh, so you'll find these as the leading ingredients in many products. So what may seem like a lot of product, might just be a lot of filler. So reading the ingredient list will give you an idea of the contents of the package. According to labeling laws, the ingredients must be listed in order of quantity. The more of the ingredient, the higher it is found on the list. The label law does not go far enough in requiring exact amounts of those ingredients. So the label might list fishmeal as supplement, however the amount might be just a trace.
Something to also keep in mind when comparison buying, the more advertising a company does, the more colorful the packaging, the more glitzy and glamorous, the more they have to add to the price of the item. Someone has to pay for the neon lights, spotlights in the sky and the dancing bears, and that someone is the ultimate consumer. Generic brands and bare bones products will generally give you a better "per day per dog" value. Compare the ingredients; get to know what vitamins, minerals and nutrients are essential for the wellbeing of your Labrador. An educated consumer is one that knows the facts, reads the small print, compares label ingredients, and uses some type of cost analysis to arrive at a well-formed conclusion.
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